Musings worth sharing:
Narrow Your Focus: Using a Matrix to Improve Art Marketing and Sales
Time in the studio is typically not the hard part for professional…
The Art of the Artist Statement (How to Write an Artist Statement)
An artist statement serves as a written expression of your artistic…
Ready to hire a manager? (How do I find one?)
It is very difficult to operate a sustainable and thriving business.…
Am I Ready for a Manager?
If you are feeling overwhelmed by the work to be done, a manager…
Selling Art Online: E-commerce Platforms for Creatives
The tools we use in our business become our business, especially…
Enhance Desire for Art: From Status Quo to New Life
A patron is a customer, and a good one at that. Museums are in…
Why doesn’t good art sell? (Sales messaging.)
Every year 1.3 trillion dollars of bad products and services…
How to Price Artwork: Your Billable Rate
When you are self-employed, you set the value of your time. You…
How to Price Artwork: the Subjective Price
Basic business pricing strategies—like calculating costs or…